Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.
I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Read More »
Skin care experts and enthusiasts converged at the Mandalay Bay hotel in Las Vegas to attend The International Spa Association‘s annual conference last week. The show’s mantra focused on creativity in aspects of spa business, from ideation to the presentation of products.
The exhibition opening was celebrated with a vibrant introduction from the University of Las Vegas’ drum line. When the exhibit hall doors opened, there were brightly lit booths where spa directors and line representatives sampled the newest products, reviewed line sheets, and placed orders.Read More »
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring Baby Magic, Snuggles, and Cinnabon scents. In 2013 scent preferences underline the classic appeal of nature-themed, and subtle fragrances, like “water,” “beach,” “air,” and “linen” are emerging as the most popular home fragrances, overtaking “floral,” “fruity,” “seasonal,” “spices,” and “masculine” fragrances.Read More »
According to our recently completed consumer research on at-home beauty devices usage, all signs point to China as being the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. The younger population are the ultimate “beauty junkies”
Our research queried women from six dynamic markets: China, Japan, France, Germany, the United Kingdom, and the United States on their beauty device usage, as well as their attitudes on aging and where they go for advice on products. In general, penetration was relatively low for device usage; overall, it was well above average in China where beauty devices are used by nearly 60% of respondents.Read More »
As 2013 comes to a close, I made my traditional round of store checks to sniff out some holiday home fragrance offerings. Being in South Florida, how is it not possible to be in a jolly mood with the weather so wonderful, far away from the Northeast’s snow and freezing temperatures?
From ribbed colored glass candles at Pier 1 to oversized metallic filled candles at Walmart, there appeared to be something to light up the season for all budgets. The household aisle, where mass marketers traditionally showcase their wares, was adorned with holiday/winter collections from Glade, Febreze, and AirWick. I became lost in the differences between Frasier Fir, Christmas Wreath, Glistening Pine, and Shimmering Spruce – how can anyone choose given this forest of variants?Read More »
The International Spa Association’s (ISPA) annual conference held this week at the Mandalay Bay Hotel in Las Vegas has already reported a record-breaking attendance.
The conference’s exhibition and relaxation halls were alternately bubbling with enticing demonstrations and new product displays, with an emphasis on peels, innovative at-home beauty devices, and devices for use in salons.
Nail polish leader CND promoted its new Vinylux nail polish line. This exciting line, a departure from the company’s well-known and highly successful Shellac, is touted to deliver several superior benefits, such as remaining chip-free for up to week, and no base coat use. To demonstrate this product, the company offered complimentary manicures.Read More »
In the world of home fragrances, new scents and repackaging are typically the most notable developments of the year. Last week’s news of Yankee Candle Company’s acquisition was noteworthy not because of the acquisition itself, which had been rumored for quite some time, but because of the company’s suitor, Jarden.
Jarden, composed of well over 100 familiar niche brands, purchased the candle company for $1.75 billion. Who is Jarden, and what are they going to do with Yankee? Nothing probably. Just continue to provide resources to help the company grow. This is the pure strategy that drives this 10-year-old company built primarily on acquisitions of iconic brands that one might find in a big box retailer ranging from Mr. Coffee to Crock Pot. Read More »
Target’s announcement of its intent to purchase DermStore.com, the prestige skin care e-tailer, furthers the brick-and-mortar giant’s strategy to learn how to reach upscale consumers within selective high-growth markets via the Internet. Earlier this year, the retailer purchased both Cooking.com and CHEFS catalog, affording it with cross-channel opportunities and a solid foray into the upscale housewares market, the accrued experience of which will likely be parlayed into its own website and in-store housewares offerings. It is expected that Target will employ similar leverage with this new acquisition.
As producers of advanced cosmetic lasers and intense pulsed light aesthetic equipment used by dermatologists and plastic surgeons step into the limelight with their new-found alliances with beauty marketers to reach the general market beauty consumer, a better understanding of the professional aesthetics market and its potential is imperative.
The market for luxury candles is on fire and fueling the overall growth of the home fragrances market. In fact, 2012 market growth reaching 3.5% was the highest in the past five years thanks to these pricey little luxuries. Prestige candles collectively posted a 6% gain due to exceptional performance from brands like LAFCO, Trapp, and Nest. Mass-market brand Air Wick had an outstanding performance this year because of the launch of its innovative Changing Colors candle.
While candles could be found in all types of containers, shapes, and sizes, the driving force behind category growth was scent, scent, and scent. And there was plenty of scent to choose from.Read More »