Wipes Grow Faster than the Overall I&I Cleaning Market

All product categories and companies register growth on the market for industrial and institutional cleaning wipes that increases by over 5% in 2014. Several companies, such as market leader Clorox Professional Products or various smaller brands like Metrex Research or Spartan Chemical, are growing faster than the overall market growth, reveals the imminent Industrial and Institutional Wipes USA: Market Analysis and Opportunities report. This across the board uptake is due fact that end users view wipes as a convenient and effective way to clean their facilities.

Another development helping to expand sales of wipes is the recently modified EPA Wiper Rule. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments.

In order to understand the market from the end user’s perspective, Kline conducted structured surveys with a wide range of end users. The surveys find that while these products are important to users, loyalty to specific wipe brands is low as less than one-third of the survey respondents note that the brand name of wipes is important as a purchase factor. More than half of the respondents say that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.

Spurred by high usage in healthcare, the leading segment for disinfectant and sanitizer wipes application, followed by schools and universities, these wipes lead the group of hard-surface products with nearly 80% of overall sales and grow by 5.6% in 2014. Fitness facilities experience the highest growth in usage of such products. Another category, general-purpose wipes, also registered a significant increase driven by usage within the industrial environment as they are well suited for cleaning grease and oil.

Schools and universities post the highest growth in sales of hand sanitizer wipes, underlining the importance of wipes for minimizing the risk of infection among children and young adults. Schools are particularly heavy users of wipes with more than half of them being used in primary schools (grades K-12).

“End users of cleaning wipes utilize these products for multiple reasons but disinfecting and sanitizing surfaces are key functions. Concern with maintaining clean facilities and keeping germs and bacteria away is high across all segments. Convenience, saving time, and safety of workers are other important purchase factors when buying wipes,” briefs Laura Mahecha, I&I Industry Manager at Kline on survey findings. “However, end-users also voice some concerns about the cost of wipes compared to traditional cleaning products.”

The five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another. The top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.

The market for institutional and industrial wipes will represent acceleration as the manufacturing sector continues to rise and is forecast to grow at a healthy compound annual growth rate (CAGR) of over 4% through 2019. The modified Wiper Rule will continue to influence sales growth. Hard-surface wipes will continue to be the leading product class, growing at a CAGR of 4.5% by 2019.

Industrial and Institutional Wipes USA: Market Analysis and Opportunities is part of Kline’s series of reports serving the industrial and institutional cleaning market. This report provides a thorough assessment of the U.S. market for I&I disposable wipes that also helps subscribers understand how end users purchase and use such products, the role of cleaning contractors, regulatory impacts, and the competitive landscape in this industry.

General Industrial Oils: Mineral Products to Continue Dominance; Synthetics to Lead Growth

General Industrial Oils and Greases
General Industrial Oils and Greases

The current global demand for general industrial oils (GIO) stands at approximately 6,500 kilotonnes and is projected to exhibit moderate growth over the course of the next five years. With over 50% share in the global consumption, hydraulic fluids are the most consumed GIOs by a wide margin. The share of different GIOs and grease are almost similar across all regions, with some variation in share of individual products. Hydraulic fluids are the most commonly consumed GIO in all regions, followed by gear oils and turbine and circulating oils.Read More »

Kline’s June Index of Base Stock Production and Re-refining Cash Margins Indicates Decreased Margins for Base Oil Producers

Kline's June 2015 Base Stock Margin Index
Kline’s June 2015 Base Stock Margin Index

In January 2014, Kline, a worldwide consulting and research firm serving the needs of organizations in the lubricants and base stocks industry, introduced its monthly Base Stock Margin Index, a characterization of recent cash margin contributions in the U.S. base oil market over the past 24 months.

The Index estimates cash margin contributions associated with U.S. Group II base stock production. It simulates EBITDA before the deduction of corporate SG&A expenses for typical VGO-based virgin base stock plants and RFO-based re-refineries. A more detailed description of the Margin Index can be found in the January 2014 release.Read More »

Investments Pay Off for Beauty Device Brands in Asia

The At-home Beauty Devices Market in Asia
The At-home Beauty Devices Market in Asia

High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, finds Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities. Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014.

New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launches a popular heat-based cleansing device in spring 2014. In Japan, MTG launches its new ReFa ACTIVE, while YA-MAN expands its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduces its first cleansing device for men called VisaPure Men in South Korea in 2014.Read More »

Free Webinar – Key Trends and Insights in U.S. Crop Protection and Specialty Fruits and Vegetables

Key Trends and Insights in U.S. Crop Protection and Specialty Fruits and Vegetables
Key Trends and Insights in U.S. Crop Protection and Specialty Fruits and Vegetables

Join Joseph Prochaska, Project Manager of Kline’s Agriculture/Specialty Pesticides Practice on Wednesday, July 8, 2015, at 9:30 AM EDT as he presents insights into two vital segments within the United States crop industry. He will identify key trends in Crop Protection as well as what is driving the Specialty Fruits and Vegetables market. Findings from Kline’s recently published Crop Protection Manufacturers Report: A Strategic Market Analysis of the U.S. Crop Protection Industry and Specialty Fruits and Vegetables Market: U.S. Market Analysis and Opportunities reports will be discussed.Read More »

Scanning the Growing Segment of Dispensing Skin Care Physicians

Physician-dispensed Skin Care
Physician-dispensed Skin Care

Driven by an increased number of physicians dispensing skin care products from their offices, as well as a high frequency of consumer visits to physicians’ offices, medical care providers continues to emerge as the strongest professional channel in the U.S. professional skin care market in 2014. Findings from the 2014 edition of Physician-dispensed Skin Care: Perception and Satisfaction Survey show that almost one-fourth of dispensing physicians generated over 15% of their revenue from the sales of skin care products, and many of them said they want to increase this number in the near future.Read More »

Free Webinar – What Lights Up the Home Fragrances Market?

The Home Fragrances Market in the United States
The Home Fragrances Market in the United States

The U.S. home fragrances market records its highest growth in the past five years, fueled by luxury candles and active diffusers, which show prosperous gains in 2014. Attractive packaging and scent are some of the major drivers behind this $3.7 billion burgeoning market.

To learn more about this market, join Sagar Gehra, Kline’s Senior Consultant for Consumer Practice, for a free and insightful webinar on the key findings from our imminent Home Fragrances: U.S. Market Analysis and Opportunities. The webinar will take place Thursday, June 18, 2015
8 AM PDT / 11 AM EDT / 17 PM CET
.Read More »

The Future of Luxury Beauty Products Seen Through the Fashion Institute of Technology’s Eyes

The Future of Luxury Beauty Products Seen Through the Fashion Institute of Technology’s Eyes
FIT’s Cosmetics and Fragrances Marketing and Management Master’s Degree Program—2015 Student Capstone Presentations

As a new analyst at Kline, I was invited to attend The Fashion Institute of Technology’s Cosmetics and Fragrances Marketing and Management Master’s Degree Program—2015 Student Capstone Presentations. The topic this year was “The Future of Luxury,” and I was excited to learn more about the topic from scholars who have been learning and collaborating alongside renowned professors throughout the past few years. The presentations did not disappoint. The knowledge and articulation of each presenter, coupled with interesting anecdotes and attractive graphics playing in the background, made for a captivating experience. The event showcased tremendous talent from top consumer products companies and provided very important insights on the ever-changing luxury industry. Here are three of my key takeaways.Read More »

The Future of Luxury Beauty Products Seen Through the Fashion Institute of Technology’s Eyes

The Future of Luxury Beauty Products Seen Through the Fashion Institute of Technology’s Eyes
FIT’s Cosmetics and Fragrances Marketing and Management Master’s Degree Program—2015 Student Capstone Presentations

As a new analyst at Kline, I was invited to attend The Fashion Institute of Technology’s Cosmetics and Fragrances Marketing and Management Master’s Degree Program—2015 Student Capstone Presentations. The topic this year was “The Future of Luxury,” and I was excited to learn more about the topic from scholars who have been learning and collaborating alongside renowned professors throughout the past few years. The presentations did not disappoint. The knowledge and articulation of each presenter, coupled with interesting anecdotes and attractive graphics playing in the background, made for a captivating experience. The event showcased tremendous talent from top consumer products companies and provided very important insights on the ever-changing luxury industry. Here are three of my key takeaways.Read More »

Chic Décor and Fine Home Fragrances Delight U.S. Consumers’ Senses

Home Fragrances: U.S. Market Analysis and Opportunities
Home Fragrances: U.S. Market Analysis and Opportunities

Praline Pecan Cobbler and the Moss and Sea Mist are not goodies from your favorite beach patisserie, but rather scents trending on the U.S. home fragrances market, which hits another year of record high growth in 2014. Accounting for over 50% of total market sales, the luxury segment continues to drive this market, shedding light on the healthy growth behind several home fragrance categories as found in Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report.

While mass-market candles sales are dimming, sales of luxury candles doubled in growth in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles, but smaller brands, such as Nest, RibbonWick, and Dyptique, are the ones igniting the market with strong, double-digit growth and standing out through distinctive, decorative visuals and high tech identity.Read More »