Wipes Important to I&I Users, but Brand Loyalty Low

 Industrial and Institutional Cleaning Wipes USA
Industrial and Institutional Cleaning Wipes USA

Industrial and institutional cleaning wipes are important to end users, such as healthcare facilities, schools, industrial facilities, foodservice, fitness facilities, and small businesses, and are being used for half or more of all cleaning tasks performed on premises, reveals our soon-to-be-published Industrial and Institutional Wipes USA: Market Analysis and Opportunities report.

Most end users who responded to our survey are pleased with I&I cleaning wipes, and 97% of them say they are either very satisfied or satisfied with them. Schools are particularly heavy users of wipes with more than half them using wipes in primary schools (grades K-12). Read More »

Claims Made by I&I Wipe Suppliers Extremely Important to Healthcare Sector

Industrial and Institutional Cleaning Wipes USA
Industrial and Institutional Cleaning Wipes

We are currently conducting structured surveys with end users of industrial and institutional cleaning wipes. Preliminary findings from the research show that claims made by manufacturers of wipes with regard to disinfecting and sanitizing are extremely important to the healthcare sector.

Survey respondents were asked to rate the importance of 20 various purchase factors when it comes to selecting cleaning wipes, including effectiveness, price, size, brand, texture, durability, scent, convenience, and dry time. Notable among respondents is that the time it takes a wipe to kill pathogens/germs, also known as “dwell time,” is considered very or extremely important among 100% of end users at nursing homes. Read More »

Kline’s Rx-to-OTC Switch Forecasting Model Found to Be Highly Accurate

Kline’s Rx-to-OTC Switch Forecasting Model Found to Be Highly AccurateAnalyzing and forecasting Rx-to-OTC switch sales for over 50 years at Kline, we have recently reviewed how accurate our forecasts have been over time. Over the past 8-10 years, Kline’s syndicated studies on Rx-to-OTC switch have included comprehensive written analyses as well as an Excel-based forecasting model that provides both a percentage probability of switch as well as forecasted OTC brand sales post-switch. Among brands that have been analyzed in Kline’s series of reports on Rx-to-OTC switch are Motrin, Nuprin, Monistat, Aleve, Claritin, Allegra, Zyrtec, Zantac, Pepcid, Nicorette, Nicotrol,
Plan B, Prilosec OTC, Prevacid, Zegerid, Miralax, Alli, Oxytrol for Women, and many others.Read More »

How Does Your Company’s Rx-to-OTC Switch Pipeline Compare to Competitors?

rx to otc switches
Rx-to-Otc switches

Recently, there has been increased switch activity with the FDA exploring the use of new technology to aid consumers when making purchase decisions and using switch medications, as well as more applications being submitted by the pharmaceutical industry to the agency.Read More »

Raising the Bar on Food Safety Cleaning Products in China as the Chinese Government Tightens its Grip on Food Safety Oversight

Food Safety Cleaning Products in ChinaWhile the quality and safety of food is a major benchmark of the economic development of any country, in China, the first major Food Safety Law was put in effect in 2009. Four years later with worsening safety issues and after a series of critical violations, the Chinese government is placing even greater importance on food quality, safety, and hygiene with a new set of regulations affecting food quality and food production, supervision of imported and exported food products, food inspection practices, and food hygiene.Read More »

Raising the Bar on Food Safety Cleaning Products in China as the Chinese Government Tightens its Grip on Food Safety Oversight

Food Safety Cleaning Products in ChinaWhile the quality and safety of food is a major benchmark of the economic development of any country, in China, the first major Food Safety Law was put in effect in 2009. Four years later with worsening safety issues and after a series of critical violations, the Chinese government is placing even greater importance on food quality, safety, and hygiene with a new set of regulations affecting food quality and food production, supervision of imported and exported food products, food inspection practices, and food hygiene.Read More »

The Big Heist: Office Supply Stores Stealing Sales from Jan-San Distributors

Many purchasing agents who order janitorial and housekeeping cleaning products are doing so less frequently with their janitorial/sanitation (Jan-San) distributors and more often through office supply retailers, such as Staples. Several reasons for
this trend include:

  • One-stop shopping convenience
  • More tech-savvy online ordering capabilities
  • Convenience of direct delivery

Read More »

Sales Resurgence of U.S. OTCs in 2013 Helps the Market Overcome Flat Sales Performance of the Past

Nonprescription Drugs USA According to Kline’s Nonprescription Drugs USA  study, the U.S. OTC market grew over 3.0% during 2013 to reach $23.5 billion at the manufacturers’ level.  Driven by strong sales gains in analgesics, upper respiratory, nutritional, and topical products, the market appears to be showing signs of recovery. This is partly due to the long-awaited rejuvenation of several brands that have posted steep declines in the recent past as a result of supply disruptions and recalls. Brands such as Novartis’ Excedrin and Johnson & Johnson’s Tylenol and Motrin IB have experienced strong gains in 2013 thereby helping the analgesics category to post very strong gains this past year while Pfizer’s Advil, Bayer’s Aleve, and private-label analgesics also posted gains in 2013. Read More »

FDA Initiative Forms Basis for Healthy Rx-to-OTC Switch Opportunities

In the not so distant past, the U.S. FDA has taken a rather conservative stance concerning Rx-to-OTC switches. Many OTC-3potential categories have been discounted as not safe and/or effective without a physician’s prescription. This has compelled drug manufacturers to judiciously consider which drugs, if any, they would seek to switch given the necessary multi-million dollar expenditure on prerequisite clinical trials including self-selection, actual-use, and label-comprehension studies with consumers before the application and approval process with the FDA can even begin.  With its recent NSURE (Nonprescription Safe Use Regulatory Expansion) initiative, there are encouraging indications that FDA is becoming more receptive to allowing greater Rx-to-OTC switches.Read More »

Dropping by Your Local.com – The Merging of Channels of Distribution for OTC Drugs

With brick-and-mortar stores and online retailers already heavily competing for the consonline_drugsumer dollar in nearly all segments, OTC drug marketers should also be poised to take advantage of expanding sales and markets through both traditional channels and e-channels. The lines between these channels are blurring as online OTC drug retailers are offering brick-and-mortar store pickup, and mass merchandisers increase their presence online.

For example, Amazon.com now offers consumers the possibility to collect their online purchases at selected Staples and 7-Eleven stores, while mass brick-and-mortar merchandiser Walmart expects to earn $9 billion in 2013 in global sales through its website (Walmart.com), making it the fourth largest online retailer. Read More »