Wipes Grow Faster than the Overall I&I Cleaning Market

All product categories and companies register growth on the market for industrial and institutional cleaning wipes that increases by over 5% in 2014. Several companies, such as market leader Clorox Professional Products or various smaller brands like Metrex Research or Spartan Chemical, are growing faster than the overall market growth, reveals the imminent Industrial and Institutional Wipes USA: Market Analysis and Opportunities report. This across the board uptake is due fact that end users view wipes as a convenient and effective way to clean their facilities.

Another development helping to expand sales of wipes is the recently modified EPA Wiper Rule. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments.

In order to understand the market from the end user’s perspective, Kline conducted structured surveys with a wide range of end users. The surveys find that while these products are important to users, loyalty to specific wipe brands is low as less than one-third of the survey respondents note that the brand name of wipes is important as a purchase factor. More than half of the respondents say that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.

Spurred by high usage in healthcare, the leading segment for disinfectant and sanitizer wipes application, followed by schools and universities, these wipes lead the group of hard-surface products with nearly 80% of overall sales and grow by 5.6% in 2014. Fitness facilities experience the highest growth in usage of such products. Another category, general-purpose wipes, also registered a significant increase driven by usage within the industrial environment as they are well suited for cleaning grease and oil.

Schools and universities post the highest growth in sales of hand sanitizer wipes, underlining the importance of wipes for minimizing the risk of infection among children and young adults. Schools are particularly heavy users of wipes with more than half of them being used in primary schools (grades K-12).

“End users of cleaning wipes utilize these products for multiple reasons but disinfecting and sanitizing surfaces are key functions. Concern with maintaining clean facilities and keeping germs and bacteria away is high across all segments. Convenience, saving time, and safety of workers are other important purchase factors when buying wipes,” briefs Laura Mahecha, I&I Industry Manager at Kline on survey findings. “However, end-users also voice some concerns about the cost of wipes compared to traditional cleaning products.”

The five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another. The top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.

The market for institutional and industrial wipes will represent acceleration as the manufacturing sector continues to rise and is forecast to grow at a healthy compound annual growth rate (CAGR) of over 4% through 2019. The modified Wiper Rule will continue to influence sales growth. Hard-surface wipes will continue to be the leading product class, growing at a CAGR of 4.5% by 2019.

Industrial and Institutional Wipes USA: Market Analysis and Opportunities is part of Kline’s series of reports serving the industrial and institutional cleaning market. This report provides a thorough assessment of the U.S. market for I&I disposable wipes that also helps subscribers understand how end users purchase and use such products, the role of cleaning contractors, regulatory impacts, and the competitive landscape in this industry.

Wipes Important to I&I Users, but Brand Loyalty Low

 Industrial and Institutional Cleaning Wipes USA
Industrial and Institutional Cleaning Wipes USA

Industrial and institutional cleaning wipes are important to end users, such as healthcare facilities, schools, industrial facilities, foodservice, fitness facilities, and small businesses, and are being used for half or more of all cleaning tasks performed on premises, reveals our soon-to-be-published Industrial and Institutional Wipes USA: Market Analysis and Opportunities report.

Most end users who responded to our survey are pleased with I&I cleaning wipes, and 97% of them say they are either very satisfied or satisfied with them. Schools are particularly heavy users of wipes with more than half them using wipes in primary schools (grades K-12). Read More »

Another Prosperous Year for the Nonprescription Drugs Industry

Nonprescription Drugs USA
Nonprescription Drugs USA

Recently released data from our Nonprescription Drugs USA study shows that the U.S. nonprescription drugs industry posted moderate growth in 2014, recording revenue growth for the sixth consecutive year. Estimated at $24+ billion at the manufacturers’ level, the market climbs by 1.4% from 2013 to 2014. Out of the seven product classes we track, five posted growth, with upper respiratory, digestive products, and feminine products moving at a faster pace.

Among the key factors supporting the market’s growth are the sales and shares increases from select switch brands, such as Pfizer’s Nexium 24HR, which drove solid growth in the digestive products category, as well as the launch of Sanofi’s Nasacort 24HR, which generated healthy gains in the allergy category.Read More »

Allergy Sales That Rose Up Your Nose

The Allergy Market in 2014
The Allergy Market in 2014

In 2014, two intranasal steroids for the treatment of allergic rhinitis received FDA approval for Rx-to-OTC switch—Sanofi’s Nasacort Allergy 24 Hour and GlaxoSmithKline’s Flonase Allergy Relief. Nasacort entered the OTC market in February 2014 and according to recently released data from Kline’s Nonprescription Drugs USA study, from February through December 2014, the product generated about $100 million in sales at the manufacturers’ level. Kline pegs the overall allergy market up 10.0% to over $1.8 billion in sales at the manufacturers’ level.Read More »

Chemicals and Materials Practice

The markets for ingredients for HI&I cleaning products in China, India, and the United States are characterized by strong regional specificities

????????????????????????????????????????The markets for HI&I ingredients in the United States, China, and India—the three regions from the upcoming global HI&I ingredients report—are rather diverse in terms of growth, value, and volume. While there are differences in the size of these markets and their growth potentials, qualitative attributes also differ widely.

The consumption of ingredients in all three countries represents a large chunk of the total market, accounting for over USD 10 billion, driven by the United States, which represents more than half of this total. In terms of future outlook, India is forecast to post the strongest growth among these three countries, of almost 13% during the forecast period of 2014-2019. Read More »

Claims Made by I&I Wipe Suppliers Extremely Important to Healthcare Sector

Industrial and Institutional Cleaning Wipes USA
Industrial and Institutional Cleaning Wipes

We are currently conducting structured surveys with end users of industrial and institutional cleaning wipes. Preliminary findings from the research show that claims made by manufacturers of wipes with regard to disinfecting and sanitizing are extremely important to the healthcare sector.

Survey respondents were asked to rate the importance of 20 various purchase factors when it comes to selecting cleaning wipes, including effectiveness, price, size, brand, texture, durability, scent, convenience, and dry time. Notable among respondents is that the time it takes a wipe to kill pathogens/germs, also known as “dwell time,” is considered very or extremely important among 100% of end users at nursing homes. Read More »

Rx-to-OTC Switch Environment Heats Up

Rx-to-OTC Switch Environment Heats Up
Rx-to-OTC Switch Environment Heats Up

With the publication of FDA’s NSURE (Nonprescription Safe Use Regulatory Extension) in February 2012, the pharmaceutical industry has been buzzing with potential for new switches, using unique approaches and technology to support the approval of new switches and safe use of consumer OTC medications.

“There is excitement and new Rx-to-OTC switch possibilities being evaluated in the United States like we have not seen in years,” says Laura Mahecha, Industry Manager, Healthcare. “Kline has been analyzing and forecasting switches for decades. Our most recent research, Rx-to-OTC Switch Pipelines USA: Competitive Assessment, has shown thRead More »

Kline’s Rx-to-OTC Switch Forecasting Model Found to Be Highly Accurate

Kline’s Rx-to-OTC Switch Forecasting Model Found to Be Highly AccurateAnalyzing and forecasting Rx-to-OTC switch sales for over 50 years at Kline, we have recently reviewed how accurate our forecasts have been over time. Over the past 8-10 years, Kline’s syndicated studies on Rx-to-OTC switch have included comprehensive written analyses as well as an Excel-based forecasting model that provides both a percentage probability of switch as well as forecasted OTC brand sales post-switch. Among brands that have been analyzed in Kline’s series of reports on Rx-to-OTC switch are Motrin, Nuprin, Monistat, Aleve, Claritin, Allegra, Zyrtec, Zantac, Pepcid, Nicorette, Nicotrol,
Plan B, Prilosec OTC, Prevacid, Zegerid, Miralax, Alli, Oxytrol for Women, and many others.Read More »

Growth Opportunities for U.S. Janitorial and Housekeeping Cleaning Suppliers

Growth Opportunities for U.S. Janitorial and Housekeeping Cleaning SuppliersStringent sanitizing rules within a growing number of assisted living facilities, nursing homes, as well as in acute care settings such as hospitals, drive growth of the janitorial cleaning products market in the United States; however, the relatively fresh and rapidly growing concept of fast-casual restaurants represent the highest growth, according to the just-published Janitorial and Housekeeping Cleaning Products USA: Market Analysis and Opportunities.

The top three end-use segments of the janitorial and housekeeping cleaning products market estimated at $4 billion in 2014, together, account for close to 56% of all janitorial cleaning product sales in 2014. Contract cleaners, the leading end-use segment accounting for a little over 30% of the industry total, have increased penetration and revenues, but changes in floor care have affected this leading segment. To cut costs, facility managers often reduce the frequency of waxing and floor stripping, causing the formerly vibrant floor-care sector to post a flat to modest growth rate.Read More »

We’re Announcing a First-of-its-kind Report on the Intimate Health Market

 We're Announcing a First-of-its-kind Report on the  Intimate Health Market With over 100 million copies of Fifty Shades of Grey sold and the popularity of such TV series as HBO’s “Girls” and Showtime’s ”Masters of Sex”, a paradigm shift in attitudes towards personal intimacy and enhancement products has emerged. Today, a number of marketers and retailers are embracing this movement and taking it mainstream, catering to the needs of a wide spectrum of consumers from college students to seniors.

With a dynamic sexual wellness market afoot, the need for accurate market research is paramount. Kline & Company is announcing the undertaking of a comprehensive study Sexual Wellness: U.S. Market Analysis and Opportunities, offering a first-of-its-kind assessment of this fast growing and highly fragmented market.Read More »