Chic Décor and Fine Home Fragrances Delight U.S. Consumers’ Senses

Home Fragrances: U.S. Market Analysis and Opportunities
Home Fragrances: U.S. Market Analysis and Opportunities

Praline Pecan Cobbler and the Moss and Sea Mist are not goodies from your favorite beach patisserie, but rather scents trending on the U.S. home fragrances market, which hits another year of record high growth in 2014. Accounting for over 50% of total market sales, the luxury segment continues to drive this market, shedding light on the healthy growth behind several home fragrance categories as found in Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report.

While mass-market candles sales are dimming, sales of luxury candles doubled in growth in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles, but smaller brands, such as Nest, RibbonWick, and Dyptique, are the ones igniting the market with strong, double-digit growth and standing out through distinctive, decorative visuals and high tech identity.Read More »

Hair Treatments and Scalp Care Products Driving Growth in the Global Salon Hair Care Market

Salon Hair Care Global Series
Salon Hair Care Global Series

Newly released data from Kline’s Salon Hair Care Global Series shows that 2014 has been another good year for the global salon hair care market with almost 3% growth. For the first time in three years, Europe shows a positive sales performance. Although Spain and Italy are still lagging behind, Eastern European markets, such as Russia or Turkey, experience double-digit growth, boosting the entire region.

Conditioners is by far the fastest growing category globally, due to a surge in treatment product sales. Feeding the upward growth is a completely new breed of bond multiplier products sparked by the launch of Olaplex. This product can be used as an add-on during a coloring service to reduce breakage or as a standalone treatment to repair and condition the hair and has already generated several copycats.Read More »

Wipes Important to I&I Users, but Brand Loyalty Low

 Industrial and Institutional Cleaning Wipes USA
Industrial and Institutional Cleaning Wipes USA

Industrial and institutional cleaning wipes are important to end users, such as healthcare facilities, schools, industrial facilities, foodservice, fitness facilities, and small businesses, and are being used for half or more of all cleaning tasks performed on premises, reveals our soon-to-be-published Industrial and Institutional Wipes USA: Market Analysis and Opportunities report.

Most end users who responded to our survey are pleased with I&I cleaning wipes, and 97% of them say they are either very satisfied or satisfied with them. Schools are particularly heavy users of wipes with more than half them using wipes in primary schools (grades K-12). Read More »

Top 10 Checklist for Successful Beauty Retailing in the United States

Beauty Retailing in the United States
Beauty Retailing in the United States

Karen Doskow, our Director for Consumer Products practice, was recently invited to speak at HAPPI’s Brand Building Seminar about the challenging beauty retailing landscape in the United States. During her presentation, she revealed some interesting facts from our soon-to-be-published Beauty Retailing USA: Channel Analysis and Opportunities report. We have collated these gems into a top 10 list to share with you this week. These tidbits may not seem so impressive individually, but collectively they provide a menu of factors that should be considered to effectively navigate through the ever-changing beauty retailing landscape.Read More »

Kline’s May Index of Base Stock Production and Re-refining Cash Margins Indicates Decreased Margins for Base Oil Producers

May Base Stock Margin IndexIn January 2014,  Kline, a worldwide consulting and research firm serving needs of organizations in the lubricants and base stocks industry, introduced its monthly  Base Stock Margin Index, a characterization of recent cash margin contributions in the U.S. base oil market over the past 24 months.

The Index estimates cash margin contributions associated with U.S. Group II base stock production. It simulates EBITDA before the deduction of corporate SG&A expenses for typical VGO-based virgin base stock plants and RFO-based re-refineries. A more detailed description of the Margin Index can be found in the January-2014 release. Read More »

Synthetic Lubricants, a Double-edged Sword Altering the Landscape of the North American Market

North American Finished LubricantsThe North American lubricants market encompasses a wide range of oils and fluids used in the consumer automotive, commercial automotive, and industrial market segments. The United States dominates the region by a large stretch, distantly followed by Canada, accounting for 9% of the lubricant sales volume and Mexico with an 8% share.

This is second only to the Asia-Pacific market, which is moving towards synthetics and other low viscosity grade lubricants as the vehicle parc expansion in the region creates such demand. Passenger car motor oil (PCMO) is the leading product category in North America, accounting for over 25% of the total lubricants market. Process oil and heavy-duty motor oil (HDMO) follow with 17% and 16% shares, respectively, in 2014. Recommendations from original equipment manufacturers (OEMs) and consumers extending oil drain intervals enable a greater use of synthetics.Read More »

Innovation in Action: CEW Honors Top Beauty Launches

CEW 2015 Insiders’ Choice Beauty Awards
CEW 2015 Insiders’ Choice Beauty Awards

Innovation is the single biggest driver in the mature $64 billion U.S. beauty market. Consumers crave newness and, more than ever, demand value-added products that are not only “new and improved,” but truly deliver results. On May 15, 2015, CEW hosted its 21st Annual 2015 Insiders’ Choice Beauty Awards to recognize some of the industry’s most innovative beauty launches from 2014. In this blog post, we’ll take a look at a few award winners that had a positive impact on the beauty market.Read More »

Biological Nematicides Settling in the Global Specialty Pesticides Market

crop protection, nematicides, seed treatmentThe emergence of field crops as a fast-growing segment with biological nematicides as the quickest growing control method is the overriding trend from 2009 to the present. Since 2009, the market has grown nearly 20%, with most of the growth in field crops and biological products occurring in the United States, according to the recently published Nematicide Market: Global Market Analysis and Opportunities report from global market research and management consulting firm Kline.Read More »

Granny Trend and Co-washing are More than Just Buzzwords

Granny Trend and Co-washing are More than Just Buzzwords
Granny Trend and Co-washing are More than Just Buzzwords
Photo credit: http://www.womenfashion.tips

Kline PRO Validates Latest Hair Trends with Transactional Data from a Panel of Independent Salons

The “granny trend” of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline PRO, hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014.

“It’s exciting to see current market trends reflected in our data,” remarks Paula Gottdiner, Kline’s manager of the program. “We’ve been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry.”Read More »

Untapped Potential and New Horizons for Beauty Marketers

Untapped Potential and New Horizons for Beauty Marketers
Untapped Potential and New Horizons for Beauty Marketers

Whether it is a new challenge or an emerging trend, the beauty horizon in the South Korean, the Middle Eastern, and Islamic markets looks promising, with attractive and flourishing opportunities for its players. In today’s post, we’re going to reveal some exciting findings from our ongoing research in these regions, along with a few up-and-coming trends and insights.Read More »