Investments Pay Off for Beauty Device Brands in Asia

The At-home Beauty Devices Market in Asia
The At-home Beauty Devices Market in Asia

High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, finds Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities. Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014.

New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launches a popular heat-based cleansing device in spring 2014. In Japan, MTG launches its new ReFa ACTIVE, while YA-MAN expands its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduces its first cleansing device for men called VisaPure Men in South Korea in 2014.Read More »