The direct sales channel in BRICs outpaced the worldwide beauty sales growth of 4.7% CAGR from 2006 through 2011 by more than double! In China alone beauty sales through the Internet have grown by nearly 200% over the last 5 years and are valued at $3.5 billion in retail sales.
Seize these opportunities!
Karen Doskow, Kline’s Industry Manager, Consumer Products Practice, will share key findings from our recently published report: Beauty Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities in a webinar on Wednesday, March 28, 2012 9:00 am (U.S. Eastern Daylight Time).
Findings to be Shared:
- Why these markets, many of which are now considered to be on a growth path, are important to the global retailing of cosmetics and toiletries
- How beauty companies and brands are connecting with their customers
- New trends in social media and its relationship to the marketing mix
- Who are the major competitors and their strengths
Who Should Attend:
If you would like to gain a better understanding of this non-traditional, hard-to-track channel and the opportunities it presents for the cosmetics and toiletries market now and in the future, this is the perfect event for you to attend.
Join Karen on Wednesday, March 28, 2012 9:00 am (U.S. Eastern Daylight Time).
Please RSVP by Tuesday, March 27, 2012.
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